Everything is creative. It doesn't matter to me if it's an online video, a mobile site, an Alexa skill, even new packaging innovation.  I use creativity, data and technology to guide my teams to solve problems for our clients across disciplines and devices. In fact I have the distinction of having worked across every advertising / integrated marketing discipline from CRM and direct mail; to digital, web and mobile sites; mobile app and online game development;  brand TV and print campaigns; through healthcare, retail, experiential and more.  Not only do I know and understand them all - I respect them all.  Today I've seamlessly transitioned into championing AI's transformative role in the creative process and am leading the charge in leveraging AI to enhance human creativity and forge deeper connections with audiences.

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I am always learning, always growing, and always trying new things. I've brought a lot of "firsts" to my clients from the first unique under-wrapper codes and branded mobile games to a retailer's first fully integrated social program. 

 

I am not a cowboy or a maverick.  I believe in the power of teams, the value of diversity, and the shared responsibility for excellence.

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